Lookout Point Lakeside Inn
The Challenge
Lookout Point Lakeside Inn wanted to grow direct bookings and ADR in a destination where travelers have many lodging choices, from chains to vacation rentals. Much of their business was still dependent on OTAs, and demand outside of core leisure periods was inconsistent. Their existing website and digital marketing weren’t fully aligned with how modern guests research and choose a stay: search visibility was underleveraged, paid campaigns weren’t tightly optimized to booking value, and there wasn’t a clear, unified way to connect online behavior to actual reservations and revenue. The inn needed a strategy that would showcase its distinctive lakeside experience, convert more lookers into direct bookers, and build a stronger year‑round booking base.
The Solution
We built an integrated digital marketing program around Lookout Point’s ideal guest and their decision journey. On the website side, we refined key pages and booking paths to better highlight the inn’s lakefront setting, culinary experiences, and tailored guest services, while reducing friction on the way to “Book Now.” SEO and local search were overhauled to capture high‑intent queries related to romantic getaways, special occasions, and Hot Springs stays, strengthening visibility in both organic results and map/local surfaces.
The Results
Over the following seasons, Lookout Point Lakeside Inn saw a noticeable shift from generic traffic to qualified, booking‑ready visitors. Website engagement and inquiry volume increased, and a greater share of reservations began coming through direct channels instead of OTAs. Paid campaigns drove more first‑time visitors who actually converted into stays, while revenue‑focused optimization improved overall return on ad spend. Email became a reliable driver of repeat visits and package bookings, strengthening occupancy outside peak weekends. With clearer analytics and a more cohesive digital presence, Lookout Point could confidently invest in the channels and campaigns that filled rooms with the right guests at the right time—elevating both direct revenue and the long‑term value of each relationship.