About Us

Built on Data. Driven by Human Behavior.

We analyze guest psychology and booking behavior to place your property at the top of their shortlist—during the critical moments when most stays are decided.

Our Values

What drives us forward.

Strategy First

We start with understanding your goals before proposing solutions. Every tactic serves a larger purpose. With decades of data and clients across the U.S. and Caribbean, we use proven benchmarks to diagnose what’s broken in your marketing, and uncover the revenue you’re leaving on the table.

Creativity Always

Bold ideas that break through the noise, grounded in what your guests actually respond to. We push boundaries while staying true to your brand, so your marketing feels fresh, but never off‑brand or risky for the sake of it.

Results Driven

Every decision is measured against impact, not vanity metrics or trends. We track the numbers that matter—bookings, revenue, and profit—then iterate based on what’s working in the real world.

Partnership Mindset

Your success is our success. We show up as an extension of your team, not a rotating cast of “account managers.” We stay close to your operation, sharing insights, listening to feedback, and adjusting strategy as your business evolves.

Innovation Focused

We constantly test new channels, tools, and tactics so you don’t have to guess what’s next. By staying ahead of guest behavior and marketing trends, we keep your brand one step ahead of the competition.

Integrity Always

Honest advice, even when it’s not the easiest or most convenient answer. Transparent communication, clear expectations, and no black‑box tactics, you always know what we’re doing and why.

Meet the Team

Marketing and tech experts passionate about helping independent properties thrive.

Leighton Collis

Leighton Collis

Creative Director

Erin Allen

Erin Allen

Social Media & Email Marketing Director

T

Taylor Allen

Director of Technical Operations