About Us
Built on Data. Driven by Human Behavior.
We analyze guest psychology and booking behavior to place your property at the top of their shortlist—during the critical moments when most stays are decided.
Our Values
What drives us forward.
Strategy First
We start with understanding your goals before proposing solutions. Every tactic serves a larger purpose.
With decades of data and clients across the U.S. and Caribbean, we use proven benchmarks to diagnose what’s broken in your marketing, and uncover the revenue you’re leaving on the table.
Creativity Always
Bold ideas that break through the noise, grounded in what your guests actually respond to.
We push boundaries while staying true to your brand, so your marketing feels fresh, but never off‑brand or risky for the sake of it.
Results Driven
Every decision is measured against impact, not vanity metrics or trends.
We track the numbers that matter—bookings, revenue, and profit—then iterate based on what’s working in the real world.
Partnership Mindset
Your success is our success. We show up as an extension of your team, not a rotating cast of “account managers.”
We stay close to your operation, sharing insights, listening to feedback, and adjusting strategy as your business evolves.
Innovation Focused
We constantly test new channels, tools, and tactics so you don’t have to guess what’s next.
By staying ahead of guest behavior and marketing trends, we keep your brand one step ahead of the competition.
Integrity Always
Honest advice, even when it’s not the easiest or most convenient answer.
Transparent communication, clear expectations, and no black‑box tactics, you always know what we’re doing and why.
Meet the Team
Marketing and tech experts passionate about helping independent properties thrive.

Leighton Collis
Creative Director

Erin Allen
Social Media & Email Marketing Director
T
Taylor Allen
Director of Technical Operations