COMPETITION IS COMING
Revenge travel behind us now, a speck in the rearview mirror. While the strong US economy is encouraging travel by the world's wealthiest tourists, inflation, wars, climate change and growing vacation rental inventory pose new threats to landing these bookings. Bespoke ensures that our clients are ready–whatever comes. Booking pace has never been shorter. Hoteliers must be nimble with realtime occupancy-based pricing. Meanwhile every booking engine, OTA and software partner wants a bigger cut of your revenue. Nothing is more important than direct bookings–now and going forward. Heaven help the properties who've forgotten how to generate direct traffic. Will you master the digital now or be plowed under by wave after wave of change. You've got to get back in the advertising game.
DIRECT BOOKINGS
Bespoke synchs on-demand advertising with your occupancy. We discipline marketing spend by hovering over your rolling inventory, your best guests and your channels. Occupancy dipping? We goose spend and search bidding. Occupancy high? We back off ad spend and advise select rate increases. Bespoke is all about direct website bookings, period. Sound like revenue management? It's that and then some.
Our founder owns a boutique hotel, so the entire team understand hotels as insiders. Hospitality is all we do. Our digital expertise is up-to-the-minute and our creative is second to none. We use our own funds to test new marketing tech before bringing it to your business.
Digital marketing is moving too fast for one person to master–even if you had the time. It's time to get deep experience to work on your revenue challenges–and gain a trusted wingman.
Google's Latest Sea Change
Google began cannibalizing organic search three years ago with new Google hotel marketplace. Fast forward: It's nothing short of a sea change in how consumers find properties with real time pricing in an intuitive map graphic. Overnight, Google sidelined OTAs top search ranks. The map graphic became the top search result. The big news is that Bespoke bids only on searches that match to your hotel's needs: want more midweek bookings? Check. Want more long-stay bookings? Check. Want time-targeted ranges? Check. This approach reduce your net commission to an average of 6%. That puts the 18-21% OTAs commissions to shame.
Websites: Never More Important
Your website can be a choke point or an excitement igniter. Consumers enjoy browsing and taking digital vacations. As marketers, we have to break consumers out of digital daydreaming and into real-world buying. If it's been years since your last website update, you're overdue for an overhaul. Bespoke offers full-on custom website design AND our new free website product, ReSpoke.
CASE STUDIES
Here's our curated case studies of hotel success stories with Bespoke House. We're happy to introduce you to our owner and general manager clients for a direct recommendation.
Lookout Point | Hot Springs, American South
Bespoke has reduced Lookout Spring's OTA bookings to just 3% while helping the property be recognized at a TripAdvisor Best Inn in America. Here's how.
7 Union | Nantucket
7 Union beats once-in-a-generation revenue high with new selling channel.
ASSET CONSULTING
We consult with owners, asset managers, developers and entrepreneurs to make the most of their properties whatever the time horizon: sale, relaunch or maintenance. Bespoke is known for boutique upgrade reconcepting strategies. We're experts in matching investment with hard market data and proven launch strategies. We can join your team early or months before you open.