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BespokeHospitalityResidentialAboutPortfolioContact

THRIVING WITH AI, GOOGLE AND THE SHORTEST BOOKING PACES

Bookings have never been more last minute. Hoteliers must be nimble with inventory, advertising and genuine differentiation. Conventional SEO is dead. Search results are assembled, gladiator style, driven by content sucked out of your website by AI. Google configures search results like a Veg-O-matic from RonCo–slicing and dicing with abandon based on broader and smarter guest queries to ChatGPT and Gemini. Meanwhile booking engines and OTAs wants a bigger cut of your revenue. It's time to get out from under punishing sea changes. Get in front of the wave–and back under the sun.

SYNCHING AD SPEND WITH OCCUPANCY

We dole out ad spend by hovering over your inventory. Occupancy dipping? We goose bidding. Occupancy high? We back off spend and advise select rate increases. Bespoke is all about direct bookings, period. Sound like revenue management? It gets into that and then some.

Our founder owns a boutique hotel, so the entire team understand hotels as insiders. Our digital expertise is up-to-the-minute and our creative is second to none. We use our own dollars to test new marketing techniques before bringing it to your business. It's time to get deep experience to work on your revenue challenges–and gain a trusted wingman.

Every Website Is Obsolete

When it comes to bookings, your website can be a choke point or a sales closer. Ultimately, your website is where you differentiate your stay against your competitors. That is, if you've rebuilt it to load content from AI scraping. Off-the-shelf web providers Wordpress, Wix and Square can't help you with AI preparation because it takes real industry experience to know what data to make available. Room, amenity, reviews, location and experience data is all fuel for the AI revolution.

Free ReSpoke Websites Custom Website Portfolio

Advertising Your Weakest Inventory

Google put an end to SEO when it cannibalized organic search for the Google Hotel Marketplace (the map display). Now consumers find properties with realtime pricing layered on an intuitive map graphic.

The big news is that Bespoke bids only on searches that match your hotel's sales needs. Got midweek inventory to move? Check. Want more longer-stay bookings? Check. Want specific date-ranges? Check. This approach reduce your net commission to an average of <6%. And that puts the 18-21% OTA commissions to shame.

CASE STUDIES

Here's our curated case studies of hotel success stories with Bespoke House. We're happy to introduce you to our owner and general manager clients for a direct recommendation.

Lookout Point | Hot Springs, American South

Bespoke has reduced Lookout Spring's OTA bookings to just 3% while helping the property be recognized at a TripAdvisor Best Inn in America. Here's how.

7 Union | Nantucket

7 Union beats once-in-a-generation revenue high with new selling channel.

ASSET CONSULTING

We consult with owners, asset managers, developers and entrepreneurs to make the most of their properties whatever the time horizon: sale, relaunch or maintenance. Bespoke is known for boutique upgrade reconcepting strategies. We're experts in matching investment with hard market data and proven launch strategies. We can join your team early or months before you open.

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