Still think that marketing and sales as separate functions? Buyers don't care. Today marketing does more heavy lifting than sales as consumers sip content from across websites, Zillow, MLS, Google and Facebook. Hell, it's entertainment for buyers. Your ad agency needs to create killer content—like Lucelle Ball on a chocolate assembly line—and seed it everywhere to drive engagement. All year long.

Bespoke technology and integration sucks prospect data out of our apps, websites and social to feed CRM for 21st-century sales people. Reporting keeps everyone accountable.

This year expect 50% of your new traffic to be mobile—rely on walk-in traffic at your peril. Competition has returned as the recession fades. Gen Y is forcing real change in the way leases are done. Social media is overtaking search engines as friend–based suggestions gain velocity. Feeding the beast with relevant content is not just for kids. Leasing has moved onto cell phones and iPads. Your competition is touring prospects through floor plans and showing availability, price and deals like hotels do.

Bespoke builds web sites, social media and lead gen programs for over 10,000 units across the country in from Atlanta to Omaha and from Boston to Denver.

Our founder has worked with a pantheon of Urban Land and hospitality greats: EastWest Partners, Vail Resorts, Playground/IntraWest, Terrabrook, Newland, Forest City, General Growth/Rouse, ChaffinLight, Auberge Resorts, Crescent Communities, Starwood, Abercrombie & Kent and RitzCarlton.