The way travelers search for hotels is changing. Instead of scrolling through endless OTA listings, more people are asking AI assistants like ChatGPT, Claude, and Google's AI for personalized recommendations. Is your property ready to be found?
How AI Search Differs from Traditional SEO
Traditional SEO optimizes for keywords and rankings. AI search optimization focuses on making your property the answer to questions like "What's a romantic boutique hotel in Napa Valley?" or "Where should I stay for a wellness retreat in Sedona?"
Structure Your Data for AI
AI systems understand structured data better than marketing fluff. Ensure your website includes:
- Clear schema markup for hotels (LocalBusiness, Hotel, LodgingBusiness)
- Detailed room types with amenities
- Explicit mentions of what makes you unique
- Location context (neighborhood, nearby attractions)
- Guest review highlights and ratings
Create Content That Answers Questions
AI pulls from content that directly answers traveler questions. Create pages and blog posts that address:
- "Best time to visit [your destination]"
- "Things to do near [your property]"
- "What to expect at [your property name]"
- "[Your destination] travel guide"
The properties that win in AI search are those that clearly articulate what they offer and who they're perfect for.
Build Your Digital Footprint
AI systems cross reference multiple sources. Ensure consistent, detailed information across:
- Google Business Profile
- TripAdvisor and travel review sites
- Travel blogs and publications that mention you
- Social media profiles
- Online directories
The Future is Conversational
Start thinking about how a guest would describe your property to a friend. That natural, conversational language is exactly what AI systems use to make recommendations. Make sure your digital presence speaks that language.
