The New Normal is Nervous

Marketing has never moved faster or caused more pain. Travelers shop smarter and expect more–a lot more. Competition is desperately hot and every booking engine, OTA and "partner" wants a cut or a commission on your revenue. We feel your pain (our founder owns a boutique hotel too). Yet Bespoke never been more excited about unique places and unforgettable stays. As marketers who've worked with the world's biggest brands, we know there's a place for the independent properties in today's trying times. Our mission is to use big-brand power for small properties in need. And it works. Even in crowded, confusing and confounding times our clients are thriving. Our properties earn top market rates, five-star reviews and coveted New York Times Travel coverage.

Marketing Muscle

Our manifesto: Bespoke fixes broken marketing plans and faltering revenue. Our digital expertise is up-to-the-minute and our creative is second-to-none powerful. We demonstrate the power of disciplined marketing by zeroing in on your best guests and your tribe of fans. Bespoke is Kryptonite to OTA fees and rate discounting. It stops with us.

In today's work-from-home worlds, websites have never been more important.

Your website can be a choke point or a excitement igniter. Consumers have the excess free time to browse and take digital vacations. As marketers, we have to help consumers break out of digital daydreaming and step into real-world travel–which has risk. Cookie cutter web sites simply don't inspire action–they inspire comparison shopping and spinning. Earning the booking has never been harder.

AMP, the ulitmate low-cost makeover tech: Our Amp process is perfect for the small property who refuses to give into to declining revenue.

The AMP Details >

You need higher demand to hang onto revenue. Not sure where to start? Get a digital health check.

We map you against your market's top competitors for rate, TripAdvisor rank and Google footprint. We dive deep into your data–Google Analytics, booking history and TripAdvisor reviews–to pinpoint revenue opportunities. Then we pinpoint what needs change first, second and third. Our best minds at our lowest cost.

Jump-Start Marketing Diagnostic >

Your marketing needs attention but you’re pulled in a million directions. You need action now. And you need vigilant optimizing backed by thrift, experience and new tech thinking. You need a marketing wingman who knows what's working, on what platform and how to adjust as revenue ebbs and flows. Introducing Bespoke Marketing Wingman (and Women): from $500/month.

Marketing Ace > Get-It-Done Wingman >

Sell Excess Inventory With Private Sale Marketing Bot

There's nothing more frustrating than helplessly watching empty rooms go unsold. Dumping those room nights into the last-minute OTAs produces odd guests. Now you can control smarter discounting–without the OTAs. Running on your website, Bespoke's AMP Behavioral smart marketing bot tracks views of last minute specials and selectively begins a one-on-one email stream with lookers until they book or the dates expire. It's a little like TripTease, but sooner in the shopping process and without reputation-eroding pop ups.

Make Google Hotel Ads Work Like An Enlightened OTA

Google began cannibalizing organic search a year ago and Bespoke dove in see what it could do. It works. It offers enormous potential if properties are far sighted in coordinating room rates with bidding. Bid for specific dates, length of stay and meta search. There are dumbed down programs and dizzying complex programs with different payment models. Let us match you with the Google Hotel Ad campaigns for your market and property.

Did we mention our founder owns a boutique hotel and we use it as a test lab?

Launch & Rescue Consulting

We consult with owners, asset managers, developers and entrepreneurs to make the most of their properties with immediate revenue results.

We'e experts in matching your property with your ideal guest profiles with hard market data and proven launch strategies. Our launches have achieved five-star TripAdvisor rating, top market rates and even NY Times Travel coverage within their opening years. While we have decades of marketing expertise, we have managed repurpose concepting, construction and interior design. We can join your team early or months before you open.

LinkedIn

© 2020 Bespoke House

Boutique and Lifestyle Lodging Association Urban Land Institute